About the Co-Creation Lab

The BMW Group Idea Contest "Tomorrow's Urban Mobility Services" is the first open innovation project which is launched within BMW Group's latest innovation approach – The Co-Creation Lab of the BMW Group.

The Co-Creation Lab is a virtual meeting place for individuals interested in car related topics, eager to share their ideas and opinions on tomorrow’s automotive world with one of the leading car manufacturers. The Co-Creation Lab will be launched as a platform for future co-creation projects soon after the BMW Group Idea Contest. Members can then share their ideas for the automotive future and collaborate with other users and the team of the BMW Group.

As participant of the BMW Group Idea Contest, you are invited to become also a member of the Co-Creation Lab and attend further interesting co-creation projects. You only need to check the box in step 4 of the registration process of the contest or as a registered member by clicking on "edit" in your profile.